Case studies

Real Estate Videography.

60 to 90 second cinematic property walkthroughs cut for Instagram, YouTube and agency websites. Slider, gimbal and drone motion in one edit — colour graded on a calibrated monitor, licensed music, no royalty-free elevator loops.

A property video is not a photo slideshow with music. It is a story cut in 60 to 90 seconds that carries the viewer from the entrance gate, through the way the house lives, out onto the view, and back to a considered close on the light. Done well, it is the single asset that gets a Cape Town Atlantic Seaboard home or a Sandton estate villa shared by every friend of the seller before the listing is even open — done poorly it looks like every other flat, aerial-only fly-through on the timeline.

TimeSake Media shoots real estate videography on a Sony FX3 with a DJI Ronin gimbal, an Edelkrone slider for controlled interior motion, and a DJI Mavic 3 Cinema for exterior aerial context. Every edit is colour-graded on a calibrated reference monitor, sound-designed with licensed music (never a royalty-free elevator loop), and delivered in landscape 16:9 for YouTube and MLS plus vertical 9:16 for Instagram Reels and TikTok. Turnaround is three to five business days from shoot to final master.

Story before shot list

We do not walk in and start moving the camera. Before the shoot day we spend 15 minutes on a call with the agent talking about what makes the home worth its asking price — the view, the flow, the light, the finish, the security, the address — and we build the video around that answer. If the house is priced on the view, the opening frame is a slow reveal of the view. If it is priced on the finish, we open on a detail — the brass tap, the reclaimed floorboards, the joinery in the kitchen — and pull back into the room. Shot lists that ignore the value story end up as pretty B-roll that never converts a viewing.

Motion vocabulary

Interior motion is controlled — slow slider push-ins on kitchens, gentle gimbal walk-throughs from entrance to lounge, a locked-off frame on a view that gives the viewer a second to look. Exterior motion is bolder — a reveal aerial that starts low over the pool and lifts to show the mountain behind, a parallax orbit around the front elevation, a top-down shot of the garden and driveway that reads the property size in one frame. Everything is timed to music beats so cuts land where they should, and speed ramps are used sparingly — a property is not a car ad.

Sound design

Every property film gets licensed music from Musicbed, Artlist or Soundstripe with the licence certificate archived against the project so the agent can post on paid Meta or YouTube ads without a copyright strike. Ambient sound — the soft pop of the pool skimmer, the wind through a stoep, the distant Atlantic — is recorded on site with a Rode NTG5 and layered under the music at low level. The result is a film that feels grounded in the actual property, not a stock soundtrack over unrelated visuals. Voiceover is available if the agent wants it — recorded in-studio, not on a phone.

Delivery formats and paid-media rights

Every property film ships in five files: a 60 to 90 second landscape master at 4K for the agency website and YouTube; a 9:16 vertical cut re-framed and re-timed for Instagram Reels and TikTok (not a squashed export of the landscape); a 1:1 square version for the Facebook feed; a 15-second teaser trailer; and a poster still for the Property24 listing thumbnail. All five ship with a 24-month paid-media licence covering Meta, Google, YouTube and TikTok ads for both the individual agent and the agency, and a stripped audio version so the agent can voice over on socials.

Timing around light and weather

The best property videos happen in the two hours after sunrise and the last hour before sunset. That means an early call on the shoot day and a plan to be off site before the harsh Highveld or Atlantic midday sun kills contrast. Weather calls happen the night before — a Camps Bay southeaster or a Highveld thunderstorm rolling in from the west means moving the shoot rather than fighting it, because a grey exterior in a property film reads as a lower-value home whether it is one or not. We keep a two-day rescheduling window in every quote for exactly this reason.

Case studies for this service publish quarterly. In the meantime, view the full portfolio.

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